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flamingo fix

Flamingo Fix 027: How to Price Your Services When You Hate Defending Your Rates

July 11, 20254 min read

“Just charge your worth." they told you.

You agree. So, you raised your prices. God knows you deserve more.

But when it's time to write that number in a proposal, the second-guessing begins. “$500/hour? $50,000? That’s a lot! How can I justify this?”

You pass the fear and doubt. Write the number and hit send. Things go smoothly until prospects push back. Sometimes you cave and lower the price or give discounts.

You know your service is life-changing. You know you should charge more. But you can’t seem to stand firm when the moment comes to defend your price.


🦩Pink Leadership Insight: The confidence to stand on your price doesn’t automatically come because you know “you deserve more.”

First of all, you are priceless so we don’t believe you can "charge your worth". But you can charge the value of your service.

When you have lived most of your life serving others at the expense of yourself, the confidence to stand on your price doesn’t automatically come because you know “you deserve more.” It also doesn’t do you any good to price based on gut feeling or competitor research. You need something concrete that counters the pushback whether it’s from prospects, clients or that small-yet-loud inner voice.

Our pink systems design process gives you concrete data to counter that doubt. You see the tangible value of your transformational service.

  • Actual time tracking for every activity you, your team, and your client perform (not estimates, real numbers based on best case, worst case, and most likely scenarios)

  • Hidden expertise you or your team provide without realizing (the background work experts do automatically)

  • Outcome Value (what your service actually delivers to their business)

Our clients typically have one big realization by day one of working with us: "I’m not charging enough based on the outcome I deliver, how long this actually takes me, and the scope of what I do."

For example: Rachel raised her prices after:

  • She discovered she delivered two service outcomes for the price of one. Her "simple" website project included strategy, website development and customer management tool setup. She never factored that work into pricing.

  • She discovered her "4-hour design" actually took 12 hours including client calls, revisions, and backend setup.

Uncovering gaps like these gave her the lightbulb moment. Her $1500 price meant her business earned $23/hour before expenses. And the tools she used to do her work aren't cheap. It’s no wonder she worked long hours and still couldn’t pay herself properly or fund her vision the way she designed.

That's the confidence you need and awareness you need. Not just advice about setting boundaries, but unshakeable proof about why your pricing boundary serves you, your clients, and your team.

You stand on your price when you know exactly what it takes to deliver your promised outcome. Even when clients ask for discounts or slack on payments, you know why that's not okay. Your service has measurable, documented value that deserves respect. You know it at your core and have proof, even if they don’t.


🦩Your 5-Minute Pink Process Dare

Pick your client onboarding process. Write down 3 behind-the-scenes tasks you do that clients never see.

The prep work before calls. The research you do. The team coordination that happens in the background.

Somebody has to do this work. That somebody has a cost.


🦩Pink Systems was created for leaders who've outgrown the either/or approach to service

It's your process gateway to business leadership that serves others (your clients and team) AND honors you and your vision.

You deserve to run a business that serves everyone well, including you.

Choose your adventure:

  • One day - Fix your biggest client/team boundary violation

  • 3-5 days - Redesign your entire client fulfillment system from client screening all the way to offboarding

Both paths end the same way: processes that protect your boundaries while you serve with excellence. No more choosing. No more late nights fixing what should have been prevented.

You either keep getting steamrolled by the same patterns...

Or you eliminate what's forcing the choice.

Ready to stop choosing? Book a call → https://clientsuccessexperts.com/curiosity-call

Not ready? Keep reading our emails. You'll know when.


Real expertise isn't following a roadmap perfectly—it's knowing when and how to adapt the map.

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Chanel Robe

As a 2x burnout survivor & former people-pleaser, I am a speaker, author & passionate advocate for serving others while honoring yourself and God. I help business owners run profitable, impactful businesses & maintain client relationships without sacrificing personal boundaries or quality of life. On a regular day, you’ll find me traveling, belting out random songs, smiling contagiously, or lifting others up. https://gravatar.com/chanelrobie

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